For shoppers, this is the perfect time to celebrate the holiday season, and for the e-commerce sector, it is an ideal time to get many reviews. However, during this time of the year, E-commerce stores face problems with understaffed teams, supply chain woes, and changing customer behaviors, which, when combined, create the storm of the century. As consumer behavior and preferences change every season, e-commerce merchants continuously seek innovative strategies to engage and satisfy their customers. With the help of artificial intelligence (AI), with its automation capabilities and data-driven insights, it can upscale this landscape and generate a higher conversion rate.